Innovation plays an important role in the growth of a small business. Innovative ideas come naturally but most small business owners have a tough time coming up with innovative changes that will have a positive impact to their business. In this article about innovation for small businesses, I am going to elaborate on 3 ways to get innovative ideas for your small business. With the tips below, I really hope that you can now bring your business to the next level with the power of innovation.
Without further delays, let us look at what I have for you in the list.
Follow Industries with Rapid Change
Although one cannot be totally sure that the most rapid-changing industry is the most innovative industry, I can be almost certain that due to the fast pace, players in such industries push their minds to the max. This is of course to ensure the sustainability of their business as well as the ability to stay in front of the competition. Thus, it is always good to keep an eye on these industries because they come up with new and crazy ideas everyday.
For me, industries that moves faster than others will be the technology industry. Also, you should follow news that are related to web startups. These new startups often have a unique idea that solves problems creatively. Dig deep, try to apply their model to your current business model and you should be able to generate fresh ideas on how to innovate your business.
Organize Internal Brainstorming Sessions
Most entrepreneurs will see this as a time consuming activity but internal brainstorming sessions can help to generate ideas internally that could help improve a business. Apart from that, you are actually encouraging your employees and people who are involved in your day-to-day business operations to contribute. Often times, these individuals can offer practical ideas because of their hands-on involvement with the business.
To get the idea juices flowing, you need to be receptive to contributions. Do not label an idea as stupid and reward someone who offered an idea worth thinking. You must also take internally-generated ideas carefully and assess their viability closely. The last thing you want is to have the individual passing on the idea to one of your competitors.
Attend Trade Conferences
Most small business owners tend to link face-to-face networking with trade conferences but there are a lot more things to learn and gain from a conference. Visit participating booths and look at that products or services that they offer. Other than providing you with the ideas to be innovative, you might end up using these products or services to improve your business, which is another way to innovate your business for the sake of effectiveness and efficiency.
Networking with people that are either related or unrelated to your industry can broaden your thinking when brainstorming for new ideas. Get yourself out there and start talking to people. Like the first tip above, I would also recommend you to attend conferences that are not directly related to your industry.